Our not-so-secret-sauce to winning 
six-figure deals


How to ghostwrite content that turns your CEO into your top sales tool.

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Escaping the content mill

Years ago, my first real-deal freelance client told me to ghostwrite a byline for their CEO—for an audience of two people. The result closed a deal that brought them millions. That’s when I realized 99% of agencies are doing content marketing wrong. They target the top of the funnel and churn out content that's supposed to be everything to everyone. The result doesn't do anything for anyone. I started Hookline& to help businesses use strategic, sales-oriented thought leadership content that overcomes objections from the people who matter. This eBook outlines how we do it.

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